Early in his career, Frank Etienne worked at the editorial desks of France 2, i-Télé and Radio France, helping journalists and presenters in drafting their midday and evening news broadcasts, news roundups and special programmes.
With news flows increasing in intensity day by day, the challenge lay in analysing, processing and delivering reliable, high quality information in a singular format and with higher speed and reach.
This time spent behind the scenes of the media machine then led Frank Etienne to work for Advertisers and their Communications consultancies.
Addressing a wide range of sectors from luxury goods to industry, but also in banking, services, mobility, health, retail, ITC, energy and IoT, he developed a cross-disciplinary view of business matters: corporate topics, MarCom policies, customer/employee experience and event strategy. With an Executive Coaching course under his belt and his well-developed knowledge of the business world, he has become an acknowledged go-to-person for senior management whose issues in terms of reputation, organisation, human resources and management he is fully conversant.
Supported by his 25-year track record in television, advertising, marketing, communications and coaching, Frank Etienne thus draws on two complementary areas of expertise which combine to form his quite singular profile: Adviser and Coach, an expert in content strategy and senior executive support.
25 years encapsulated in one word: CleverCo | Content Consulting and Executive Coaching